We won the silver award in the APPA Consumer Programs category for AMF Bowling’s Money Box Pin. With a limited budget to spend, our client’s objective was to increase incremental revenue through a value-added incentive for customers buying bulk game tokens. Our answer was a life sized bowling pin shaped money box given out to those who bought bulk tokens. This resulted in more than triple the ROI and even became a collector’s item.
Silver APPA Award 2010 for Promotional Excellence in Consumer Programs
