Silver Award Promotional Excellence Supplier and Distributor Joint Venture
This award is for great collaboration between a supplier and distributor. Hilti briefed us on recommending a gift with purchase product that tradesmen would use every day, in celebration of Hilti’s 40th birthday. With a very short lead time and last minute colour change from head office, Sweet Memories and Willow Ware worked very closely together to get the red of the cooler box as close to their pantone as possible. It was a great lesson learned that replicating a PMS colour on a product is not always as easy as achieving it on printed paper form. It was a successful joint venture that resulted in high sales for Hilti and very positive public feedback for the brand.