Bronze APPA Award 2010 for Promotional Excellence in Business to Business Programs
Legislation had come into place to set new guidelines for the nutritional content of food in school tuck shops. Streets wanted to promote their healthier line of ice cream products (Moo) whilst increasing their sales. Working together with Unilever for their Streets Moo promotion, we came up with the idea of a ‘chance to win’ game card as an incentive with purchase to students. Further, we were also tasked with developing the branded rewards and the incremental distribution to Street’s localised warehouse. The results were an astounding 48% increase in sales and the highest number of sales to schools in history at the time.