APPA 2017 Finalist for Merchandise Programs Category
We were briefed to come up with a product that would both increase sales of the Amway Home brand and boost the sales of its 3kg laundry detergent. We proposed a reusable storage tin (to replace easily damaged cardboard ones) that both looked good and kept the brand top of mind. This gift with purchase created a high than expected demand that the original order was doubled!